I Am Romancer from Team Wooly Mammoth on Vimeo.
This spring Team Wooly Mammoth's bicycle and beach sports sponsor Romancer International is planning on rolling out a series of television ads to air across Europe featuring members of the team. These ads are aimed at a specific demographic of incredibly fit, handsome and stylish young people which Romancer calls it's target market.
Company PR Spokesman Vitaly Krivstov said, "Most racers around the world get professionally fit before they choose their bike. At Romancer, we judge whether or not the racer is fit enough to have one of our seductive machines... and then they are allowed to ride a Romancer." He elaborated later, "Our bikes and beach sports gear is designed to accentuate the beach-bod. If no beach-bod is present we have a problem."
TWM has enjoyed the Romancer sponsorship for the past 25 seasons it has raced under the Arctic Rainbow, and racers have relished the opportunity to voice some input in the recently formed beach sports wing of Romancer International.
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